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The Groundbreaking New Book That Reveals How To Add 200% To 300% To Your Average Service Ticket

Real world examples and numerous case studies are used to illustrate the effectiveness of the techniques contained within this "no fluff, no filler" blueprint!

The Service Call Blueprint walked me through step-by-step on how to not only improve my average ticket by more than 40% but also helped me grow spiritually and emotionally. I have an average ticket of $432 thanks to Roger and the desire I have to grow. The Service Call Blueprint includes scripts, greets, presentations and sales techniques. It also provides real life experiences, how to manage a successful business and examples of Roger's process and how it works. Thank you Roger Daviston for the awesome book and all of your encouragement and training.

Dylan Garrick
Service Technician, Atlanta GA

Inside This Book You Will Discover...


Roger walks you through a real world example where a simple $150 repair was converted into a high value solution of over $900 and how you can easily replicate the process yourself. Menu based pricing is great, but if you're skipping steps before and after presenting the available options, you're simply leaving money at the door and your average ticket price will never be where it should be.


Roger clarifies a few simple boundaries for technicians to adhere to that will deliver a consistent experience to the customer, which leads to a more consistent performance by the technician. The end result is that those that stick to the boundaries in this blueprint will have consistently higher tickets.


Roger teaches the technician how to quickly build a connection at the door, listen to the customer's agenda, communicate his agenda and get agreement. This simple adjustment frames the call for the possibility of very high tickets that do more than simply replace commoditized parts.


This book comes loaded with field tested scripts so that technicians know exactly how to greet, present and answer questions. Learning and executing these greetings and presentations has proven to deliver results time and time again.

About the Author: Roger Daviston

Roger Daviston is a personal growth consultant who gets measurable results. He facilitates and encourages individuals to change behavior and make different choices to achieve better outcomes. 

"Fair warning. These strategies are easy to implement. They are also easy NOT to implement. The choice is yours."

Ruth King

Profitability Master and nationally recognized consultant to the HVAC industry

What People Are Saying

If you want to provide excellent customer service to your customers and increase profits at the same time then this quick read is for you. There are not many books out there that deal with the specifics of the in home customer experience that HVAC, plumbers and electricians have to face. To sum it up, don't just look for more customers for your services but provide for more services for your customers. Roger lays out a game plan for success that anyone that wants better results can achieve. Or even if you have techs that buy into only one or two concepts you should see impactful results.”

Christopher Hamilton

Amazon Review

“Tried and true advice from the trenches. This book is spot on. I’m a HVAC sales person and Roger has been doing coaching for our company for years. He’s been in the trenches sitting at kitchen tables selling services and replacement products. He has helped our company grow and helped me become a better sales person. If you're a business owner, comfort advisor or selling tech wanting to grow, this book should be on your shelf within arm's reach.


Amazon Review

“I purchased & read The Service Call Blueprint. I have to say it was a great read & exactly what we need. I honestly have heard this same philosophy from other industry consultants. However, your publication was much clearer, direct and more customer oriented than others.

Thomas McAllister

McAllister, The Service Company

A must read book. Love it. Read and learn. He can do what he is teaching. Definitely worth reading.”


Amazon Review

Script Templates Included

This updated Second Edition includes brand new service call script templates to help you apply The Service Call Blueprint to your business!

Chris Bishop

Davis Heating and Air

“Roger, I was thinking this morning about my growth, the company's growth, and how the employees had grown. It dawned on me that we started doing this in March of 2014. In just 2 years we grew the company 55%. But what means the most to me is to see the growth of the people. I thank you for challenging me, and helping me grow knowing that the company can only be as big as the leader. My reward is seeing how everyone has improved their lives at work and at home. Again I just want to say thank you from the bottom of my heart for what you have helped us accomplish.”

A Message From The Author

Want to learn how to get paid what you are worth? When I owned my heating and air business I often pondered the question - how do I make money on these $150 service calls? If your service department is supported and subsidized by the installation department, you’ll want to read this book.

This book spells out a step by step process for executing a service call that, if followed, will result in massive increases in revenue per ticket. It is a simple process, scalable and easy to learn. I have included many stories from what I have learned by observing service calls since 2001 that will illustrate the principles set forth.

I have taken what I gleaned from years of studying counseling, psychology, Sandler Sales training and neurolinguistics programming and show you how to apply these principles to a service call.

If you follow this system you’ll build a very profitable service department while not being rushed to run more calls because you’ll learn how to make more with less. I’ll show you how to bring back the fun into your business, which will result in much happier customers and technicians.

More Income And Fewer Service Calls

A more profitable business awaits … but you have to take the first step. Click the button below now to claim your copy.

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