Many of you lose money every year during the first quarter, especially those of you who live in the southern states. This year has been extremely difficult for some of you. Last week a client of mine who has seven technicians had only four emergency trouble calls. Thankfully, he has a nice group of service agreements that keep the techs busy, or most of them would be sent home.
Would it be a fair statement to say that things need to get better? Jim Rohn pinned a great quote that changed my heating and air business when I heard him say, “For things to get better, I must get better.” Another influencer in my life, Raymond Culpepper, told me this, “Roger, it’s not important what is happening to you. What’s important is what are you going to do about it.”
I was broke, discouraged and scared after three months of mild weather. Those two quotes made me start thinking. What would I do about it and how could I get better?
So I made a choice to get better and do something about my circumstances. Many of you know Ruth King. She is a very well known consultant in our industry. Read what she said about my business:
“Roger was one of my first clients over twenty years ago. He consistently made good net profits in the first quarter – in Alabama. We all know how hard it is to keep from losing lots of money in very mild seasons. Roger did it. He taught his sales people how to do it and duplicated himself. Roger is a regular speaker at my yearly event in Atlanta and he has had amazing results with some of my clients.”
For those of you who want to get better and don’t know how and are sick and tired of losing money every December, January and February, you can reserve a seat in this webinar. In this introductory class you will learn what I did and what I taught everyone in my business culture to do. It all changed. We turned in a 9% net profit in the first quarter of 1999, after I paid myself a six figure salary, in Alabama, in a mild winter like the one we are having this year.
It can change folks. The question is are you willing to change. So now I’ll ask you. What are you going to do about it?