I know that we are all very busy installing and making money during this very hot summer. However, the lean times will return soon. What are you planning to do about the slow times? We don’t have to sit idle and wait on the phone to ring, or the weather to turn extreme. So, what can we do?
The following process worked for us in generating HVAC replacement leads and we generally always had HVAC leads to run when the weather turned mild. We were known for being busy when others were slow, and it was normal for us to make net profits in the winter in Alabama.
Go to a local grocery store and request permission to sponsor a $100 grocery give away each week. Establish a registration process and ask for names, addressees, phone numbers, and emails. Ask for permission to call or email them about company coupons and specials. Each week have the store manager do the drawing and call the winner. Write a check to the store for $100 and let the store manager work out the rest of details so the winner gets the prize.
Now you should have a pile of names and numbers to call each week, and you don’t have to worry about the no call list regulations. Email these prospects free coupons and begin to build an email data base. After you email them make the call. This is where everybody gets stuck but it’s real easy to do. I suggest you listen to my CD “How To Make A Cold Call The Feels Comfortable”. After that I can help you with a script which will generate replacement appointments.