HVAC Sales Training - The Service Call Blueprint - Roger Daviston
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Boost your technicians' confidence and your revenue!

I immediately noticed an increase in our sales volume and also saw that we were not as frantic in our efforts. Thank you for teaching us how to do a better job. We see your hand in our sales program.

Bill Leford

Service Engineering HVAC

This website is for plumbing and HVAC owners who continue to feel the frustration of an underperforming service replacement business.

Hello my name is Roger Daviston and I am a cognitive behavioral specialist. That means I help people think differently so they can change their behavior and then get a different result. I work in the entire system of the company culture. One grows his business by growing people and growing starts with thinking different.

My main objective when I work with a new client is to build unity of purpose in the culture. There is a focus on macro functions in the culture because we are a team and most teams have significant amounts of relational dysfunction between coworkers, managers and owners and the cultural system is broken. I enlighten the owner on the dysfunction and give him step by step processes to fix it. An owner will never grow his business past his or her ability to function as a leader. Many owners get stuck and have a tendency to hire me to fix the team members when in reality they are part of the problem too. 

At a micro level I improve the sales process, with CSRs, service technicians, and salespeople. I help the owner implement a service call process that works through ongoing teaching, coaching, ride alongs, supported by accountability systems and constant reinforcement through group coaching online or in person. The results are massive increases in replacement sales and average service call ticket size.

Build your business through better relationships, growing people and building high performing teams that work together in unity of purpose.

How to grow your business 55% in two years

The Latest From The Blog

Small, Good Habits Over Time
I disagree with the concept of taking massive action steps. It’s not huge strides that make the difference. It’s the small, good habits repeated that compound over time and lead to success.
How I Responded To My Crisis
I had reached most of my life's goals by age thirty-eight, which was twenty-two years ago. I sold my business of forty employees but was empty. Something was missing, and I couldn't put my finger on it. Little did I know, but soon, I would enter into seven years of hell and financial famine. The crisis broke emotionally and financially.   
How To Find New Customers and Keep From Losing Your Current Ones
Join Roger as he interviews Sean Griffin who owns and manages a marketing “boutique” business called Cornerstone Services, Inc.
When To Bury The Sale
Burying the sale means letting go of an opportunity. Remember, often success comes from when you say no.
How To Establish Rapport
Rapport is a loop of conversation where you feel in sync with another person. In the sales process, that link is between the salesperson and a prospect.
The Power of Connecting With People
I believe connection is hard to define, but we know when we’ve connected with someone, and we know when we haven’t.
I Have an Appointment. Now What?
Setting an appointment is only the first step. It’s during that appointment where you convert a prospect into a customer, and down the line establish a client relationship.
Building Business Through Better Relationships: Six Steps in Booking a Successful Inbound Call
During each inbound call, you only need to follow six simple steps which lead to better, stronger relationships and increased profitability for your business.
Our Results Are A Function Of Our Words
When we declare and decree something, it manifests itself, and a light shines on our path.

Roger, I was thinking this morning about my growth, the company's growth, and how the employees had grown. It dawned on me that we started doing this in March of 2014. In just 2 years we grew the company 55%. But what means the most to me is to see the growth of the people. I thank you for challenging me, and helping me grow knowing that the company can only be as big as the leader. My reward is seeing how everyone has improved their lives at work and at home. Again I just want to say thank you from the bottom of my heart for what you have helped us accomplish.

Chris Bishop


Davis Heating & Air Conditioning

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