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I immediately noticed an increase in our sales volume and also saw that we were not as frantic in our efforts. Thank you for teaching us how to do a better job. We see your hand in our sales program.
Bill Ledford
President, Service Engineering HVAC

This website is for plumbing and HVAC owners who continue to feel the frustration of an underperforming service replacement business.

Hello my name is Roger Daviston and I am a cognitive behavioral specialist. That means I help people think differently so they can change their behavior and then get a different result. I work in the entire system of the company culture. One grows his business by growing people and growing starts with thinking different.

My main objective when I work with a new client is to build unity of purpose in the culture. There is a focus on macro functions in the culture because we are a team and most teams have signifiant amounts of relational dysfunction between coworkers, managers and owners and the cultural system is broken. I enlighten the owner on the dysfunction and give him step by step processes to fix it. An owner will never grow his business past his or her ability to function as a leader. Many owners get stuck and have a tendency to hire me to fix the team members when in reality they are part of the problem too.

At a micro level I improve the sales process, with CSRs, service technicians, and salespeople. I help the owner implement a service call process that works through ongoing teaching, coaching, ride alongs, supported by accountability systems and constant reinforcement through group coaching online or in person. The results are massive increases in replacement sales and average service call ticket size.

Build your business through better relationships, growing people and building high performing teams that work together in unity of purpose.

How to grow your business 55% in two years

The Latest From The Blog

You Receive What You Give Off
Following on from the lessons in What Goes Around Comes Around, I’d like you to consider the following questions.
What Goes Around Comes Around
You reap what you sow: conditions, emotions, or circumstances that you create for others will come back to you multiplied.
How to Canvass a Neighborhood
To canvass a neighborhood, a salesperson must become comfortable with hearing no. How do you achieve comfort in hearing no?
Money Grows on Trees
Counter to popular belief, I maintain that money does grow on trees. How? In our industry, it’s through canvassing in the right neighborhood. 
Prospecting and Pure Cold Calling: Ugh!
Whether face-to-face or on the telephone, approaching someone that we don’t know makes most of us feel uncomfortable.
No Excuses: Be Proactive
At the age of ten, I learned that if I wanted something, I could make it happen. In 1970, my father would take the family to the Westlake Mall.
The Perfect Voicemail Message
Most of us don’t answer the phone when an unrecognized caller ID appears. Think about it, do you answer these calls?
Proactively Call Your Database
Reaching out to your database is the easiest way to get proactive. So, during a slow period, both salespeople and CSRs should have a list of numbers ready.
Behaviors That Lead To Appointments
If your salespeople don’t have an appointment set up with a prospect, customer, or client, they need to be out in the field engaged in an activity that will generate an appointment.

Roger, I was thinking this morning about my growth, the company's growth, and how the employees had grown. It dawned on me that we started doing this in March of 2014. In just 2 years we grew the company 55%. But what means the most to me is to see the growth of the people. I thank you for challenging me, and helping me grow knowing that the company can only be as big as the leader. My reward is seeing how everyone has improved their lives at work and at home. Again I just want to say thank you from the bottom of my heart for what you have helped us accomplish.
Chris Bishop

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